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Product photography an important element when selling your products, whether it’s on Instagram, Etsy or your website. The photography of your craft is the first thing a customer will see when searching for products, and often their decision on whether or not to click on your listing will be solely based on your photos.

Here we have composed some tips to get your photos looking more professional. 


Getting good lighting is one of the most important parts of product photography.

Tip 1: Don’t use your on-camera flash

Using the flash on your camera or phone will create harsh lighting with unflattering shadows. The two images above demonstrate this perfectly. As you can see on the photo on the right, there are dark shadows behind and really bright reflections. In comparison with the photo on the left there is more even lighting and no distracting shadows.

Tip 2: Use diffused lighting and a reflector

Daylight is a great light source for your product photography, and it doesn’t cost anything to use! The only problems with daylight are that it will only come from one direction. 

A DIY version to diffuse the light is  hang a sheer white curtain or tracing paper over your window. Another way is to purchase the diffuser/reflector below:


The styling of your photograph can make the difference between an amateur photograph and a professional looking one.

Tip 3: Use a plain white background

If you just place your product on any table etc that you can find, chances are the surroundings will be cluttered and distracting. The image above shows you an example; By placing the product on a plain white background it stands out a lot more. This, along with creating a uniform look, is why big brands that you see online will use plain white backgrounds in their product photography.

Tip 4: Setup

To set up a DIY version all you need is large sheet of white paper, push a table against the wall, and stick the paper to the wall and table creating a smooth curve upwards. This prevents any unwanted shadows and lines that you would get if you were to just use a white table and a white wall. 

Tip 5: Styled shots – keep it simple

Plain white background is a great go-to set up, particularly if you are a beginner with photography. However sometimes styling your products can really help your online shop – it will help the customer to picture your product in their environment , and can also create an atmosphere that matches what you sell.

Remember to keep it simple, only add one or two props, nothing too dark or vibrant otherwise it will distract the viewer away from your product.

Tip 6: Use a contrasting backgroundThere are times when a plain white background is not the best option – usually if your product is mainly white itself. In the photograph on the left (below), the card and envelope blend in with the background, making it difficult to see, especially when it is used as a thumbnail image. 


Obviously you don’t want to go over board with the editing as you still want your product to look as it does in real life. However by using some simple editing techniques your photos will look much more professional.

Tip 7: Adjust the exposure and white balance

Often when you photograph your product, the image won’t be perfect instantly. By editing it slightly you can make it appear much better. This can be done with either photoshop or any free editing software. 

We hope these few simple tips will come in handy next time you are photographing your products!  

We hope these few simple tips will come in handy next time you are photographing your products!  

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