Keep Me Informed

Keep up to date with STEAMhouse news and developments

Sign up to the mailing list.

By submitting this form you agree to Birmingham City University contacting you about STEAMhouse and handling your information as outlined in our Privacy Policy and Terms & Conditions.


Get your tool and start collaborating today!

Download straight to your inbox.

Sign me up to the mailing list

By submitting this form you agree to Birmingham City University contacting you about STEAMhouse and handling your information as outlined in our Privacy Policy and Terms & Conditions.

You've got it!

You've recieved an email!

Please check you inbox for the email containing your chosen tool. If you can't see it, try checking your spam folder, just incase.

We're always keen to hear your stories about how our tools and methods have inspired new ideas, sparked your creativity, or helped you develop new products and services. feel free to share your experiences on socials or send us a message at

Thursday 8 September 2022

10:00am - 13:00pm

STEAMhouse, Belmont Works, Cardigan St, Birmingham B4 7RQ

What is evaluation, why do we need it and how can it help us win new business and grow?

What is evaluation, why do we need it and how can it help us win new business and grow? - Thursday 8th September 2022 - 10:00-13:00 (including Lunch)

These along and more questions related to evaluation will be explored in this course, especially devised for new and established creative businesses. Looking back at challenges, impact and processes from past work can support the future development of your creative business. This course offers a simplified and practical approach to evaluating project or business activities, providing the skills needed to generate findings, and make evidence-based decisions moving forwards.

The course covers:

• What is evaluation and why evaluate

• Types of evaluation

• Considerations for evaluation

• Developing an appropriate evaluation framework for your business

• Use of evaluation findings

Who is this course for?

This course is for sole traders, small, medium and large business owners and their teams who want to undertake evaluation activities for organisational development. Participants are not expected to have any existing research or evaluation knowledge before starting. The session focuses on sharing tangible methods of evaluating your business for winning new business or future funding.

How does the course work?

This course combines three strands of activity (and all three are recommended), providing a holistic learning experience and giving the broadest opportunity to incorporating evaluation into your business activities.

• Guided learning, for knowledge and skills (compulsory self-paced learning)

Access guided learning materials, online at any time via Earthen Lamp’s bespoke learning experience platform. This will provide the fundamental knowledge and skills, using a range of content including video, interactive activities, and quizzes. Progressing at your own pace, this is expected to last 1-2 hours, but is available throughout the programme. Please note, this online content is compulsory and must be completed in advance of the live event on 8th September.

• Collaborative learning, for embedding and perspective (in-person at STEAMhouse with Lunch provided on Thursday 8th September 2022 at 10:00)

A two-hour seminar led by industry expert and educator Vishalakshi Roy on 8th September 2022. The session gives the opportunity to tackle issues from the online content and revisit more complex issues, while providing the opportunity to understand the topic from various of perspectives such as peers, partners, and colleagues and by sharing your own experiences. This is followed by lunch, the opportunity to continue the discussion informally and networking.

• 1-on-1 coaching, for practice and improving (in person at STEAMhouse or online )

The course includes an optional 30 minute 1-on-1 coaching session, which brings together the learning process and provides support for adopting evaluation principles within your business activities. This can be used to support a particular project, help develop a bespoke evaluation framework, validate key points of your own learning, or reflect on your own personal experience.

What happens next?

If you book on to this seminar, you will be given access to the online platform from 1st September 2022 – a week before the seminar date, which includes the guided learning content, allows you to collaborate with peers and access support, and provides booking for Earthen Lamp’s coaching session. You’ll be able to return and review the materials for up to three months.

About the Facilitator

Vishalakshi Roy is an entrepreneur, business mentor and educator. She is Director of research-led strategic consultancy Earthen Lamp, and Assistant Professor at the Centre for Cultural and Media Policy Studies at the University of Warwick. For 20 years she has led research and evaluation activities across creative, cultural and heritage sectors, delivering over 400 projects. Vishalakshi has a PhD in Entrepreneurship from Warwick Business School and is a foundation fellow and evaluation chair for the Warwick Institute of Engagement.

Earthen Lamp exists to bring bright thinking to cultural and heritage organisations and creative businesses. What sets us apart is our straight-talking approach, our experience, and attitude to tackle any challenge with gusto. We believe that simple ideas and solutions can light up the darkest corners and solve complex issues. Our training gives people and businesses to the foundations to make their own solutions, providing relevant content in a simple yet effective format to help drive understanding.

*Please note numbers are limited so preference will be given to STEAMhouse Members in the first instance.