Tuesday 23 November 2021
10:00am - 13:00pm
Online event
In this workshop, we will cover an introduction to social media, including main platforms and their USPs and audience; creating a social media presence by identifying tone, purpose, and values; and creating a social media strategy for content creation. It’s important to understand how to do social media “well”, and what that means for different businesses – and that is more than just pumping out content with no purpose! This session will give you hints, tips, and tactics, as well as a “worksheet” to take away and develop your social media presence with.
Practical Take-Away
-Better understanding of the different social media platforms
-Appropriate tone, style and purpose of social media
-Social media strategy template for your business
Who’s it for?
SMEs, Sole Traders, Social Media Managers, Business Development Managers, Marketing Managers, anyone tasked with using social media to promote their business/products.
About the Speaker
Dr Poppy Wilde, Lecturer in Media and Communication at Birmingham City University. Her area of expertise is in digital cultures, and her research interests are primarily based within digital media and games studies. She has a particular focus on embodied and affective experiences through immersive and interactive media. She is also experienced in teaching social media practices, debates and issues, and has a background in performance studies.
