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Tuesday 4 June 2024

12:00pm - 14:30pm

STEAMhouse, Belmont Works, Cardigan St, Birmingham B4 7RQ

Exploring Mixed Reality and Augmented Reality for SMEs.

Join us for our Lunch & Learn session as Pamela Aculey shares her journey as an entrepreneur exploring new technologies.

The future of Augmented Reality (AR) is incredibly promising, as it continues to transform many aspects of our lives. From product design to education, healthcare, and even retail, this technology holds immense potential in how we interact with and experience our environment. By entering the world of Augmented Reality you will gain a foundational understanding of AR and learn about its practical applications for SME’s.

The future of AR holds limitless potential that will no doubt bring about a revolution in our daily lives, making it an exciting area to watch and participate in.


What You’ll Learn:

-Introduction to Augmented Reality and its relevance in today’s market

-Case studies showcasing successful AR implementations in SMEs

-Strategies for integrating AR into your business

– Insights into the future of AR and its potential impact on SMEs


Why Attend?:

By participating in this collaborative event, you’ll:

-Gain actionable insights from an industry-leading expert.

-Explore innovative ways to enhance your SME’s brand and customer experience

-Network with like-minded entrepreneurs and professionals

-Access exclusive ideas to kickstart your AR journey

-Position your business as a frontrunner in embracing emerging technologies


Who Should Attend?:

SMEs, managers, entrepreneurs, students and professional seeking to stay ahead of the technological curve. Anyone interested in leveraging AR to drive growth and innovation.


About Pamela Aculey

Pamela Aculey is an award-winning author, entrepreneur, and the CEO of both Just Like Me Books and MIXD Reality.

Just Like Me Books is the UK’s first interactive and inclusive picture books that utilize Augmented Reality technology (AR) to bring stories to life.

Pamela created the business after struggling to find picture books that represented her autistic son Walter.

2023 saw the launch of MIXD Reality – a dedicated provider of interactive and inclusive AR learning experiences. MIXD Reality prioritizes doing work that consciously, systemically, and sustainably changes the landscape of learning.

Pamela’s mission is to make education extraordinary, inclusive, and interactive. Where children from all backgrounds and abilities feel seen, inspired, and supported through immersive learning.



STEAMhouse Forward is fully-funded by the UK government through the UKSPF (UK Shared Prosperity Fund) supporting Birmingham & Solihull businesses to innovate, collaborate and grow.  The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local initiatives by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit Application forms are now open to all Birmingham and Solihull businesses to innovation, collaborate and grow via this link


Birmingham City University’s (BCU) STEAMhouse also proudly offers funded memberships to local digital SMEs through the Barclays Eagle Labs Ecosystem Partnership Programme called Digital Direction. This collaboration aims to fuel growth and innovation within the region for digital industry by providing exclusive access to resources, events, and mentoring opportunities.

Successful applicants gain entry to STEAMhouse’s Digital Labs, equipped with cutting-edge technology and business and industry mentors to facilitate hands-on experimentation and skill development. Supported by Barclays Eagle Labs, the Digital Direction initiative fosters a collaborative environment, driving digital innovation and creating valuable opportunities for local entrepreneurs and graduates. Find out about applying for Digital Direction via this link