Monday 9 December 2024

10:00am - 13:00pm

STEAMhouse, Belmont Works, Cardigan St, Birmingham B4 7RQ

Mastering Brand Growth for Scale-Up Success – Monday 9th December 2024 at 10:00 – 13:00

Unlock Growth Strategies with Leopard Co’s ROAR Framework

Join us for an intensive three-hour workshop tailored specifically for ambitious scale-up businesses in the West Midlands, focused on accelerating growth for both consumer and B2B brands. This interactive session will guide you through Leopard Co’s proprietary ROAR strategy approach, equipping you with a robust framework to establish a strong market presence and drive sustainable growth.

What You’ll Gain:

  1. Deep Diagnostic Insights
    Gain a clear understanding of your brand’s unique position using our 4 C’s research framework (Customer, Competitor, Company, and Category) for a complete market diagnosis.
  2. Strategic Decision-Making
    Discover the power of focus—learn to choose “what not to do” to sharpen your brand strategy and improve effectiveness.
  3. Uncovering Opportunities
    Develop compelling campaign ideas, both emotional and rational, to create memorable brand experiences that resonate with your audience.
  4. Audience Targeting & Positioning
    Define your target audience precisely and strengthen your brand’s positioning by answering “What do we stand for?” in ways that truly matter to your market.
  5. Tactics & Funnel Building
    Explore actionable steps for crafting a marketing funnel that guides your audience smoothly from awareness to action.
  6. Setting Clear Objectives & Channel Planning
    Learn to set and measure impactful objectives. Gain valuable insights into channel planning and activation that align with your brand’s strengths and audience preferences.

This workshop offers much more than just strategic insight; it’s a practical roadmap to defining, activating, and amplifying your brand effectively. Don’t miss this opportunity to leverage Leopard Co’s ROAR approach and unlock new growth potential to make your mark in the industry.

 

About your facilitator

Anthony Tattum

 

Anthony Tattum is the CEO of Leopard Co, a dynamic integrated marketing communications agency based in Birmingham. With over 20 years of experience, Anthony leads innovative marketing solutions across diverse sectors, including Home & Property, Health, B2B, Education, and Hospitality.Join us for an intensive three-hour workshop tailored specifically for ambitious scale-up businesses in the West Midlands, focused on accelerating growth for both consumer and B2B brands. This interactive session will guide you through Leopard Co’s proprietary ROAR strategy approach, equipping you with a robust framework to establish a strong market presence and drive sustainable growth.

Renowned for his personable approach, he builds deep relationships with clients, embedding himself in their goals to craft impactful strategies. His hands-on leadership fosters a collaborative culture at Leopard Co, where the ethos “your goal is our mission” drives every project.

An expert in advertising and digital marketing, Anthony champions strategic innovations in AI and MarTech while promoting ethical practices and prioritising diversity in the industry. His real-world strategy combines evidence-based practices with a people-first mentality, ensuring measurable outcomes for clients. As a thought leader, he continues to shape the future of marketing communications, helping businesses navigate today’s complex landscape.

The Mastering Brand Growth for Scale-Up Success session is part of the STEAMhouse Forward programme, which is fully-funded by the UK government through the UKSPF (UK Shared Prosperity Fund) to support Birmingham & Solihull businesses to innovate, collaborate and grow.

If you are not already a member of the STEAMhouse Forward programme, we’ll share details of how to apply prior to the event, or you’ll have the opportunity to sign up on the day.

The UK Shared Prosperity Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus

The UKSPF fund is managed via Birmingham City Council and Solihull Metropolitan Borough Council.

Fully-funded Digital Memberships at STEAMhouse are provided through the Digital Direction Programme. This programme is being supported by the Barclays Eagle Labs Ecosystem Partnerships Programme, funded by the UK Government. Through the project with Barclays Eagles Labs, digital SMEs with funded memberships will get access to exclusive events, tools, knowledge and mentoring opportunities in order to develop their skills, products and services as part of efforts to boost the region’s digital industry. The project aims to drive the creation of new products and services, jobs, and funding and investment.