Tuesday 1 October 2024
10:00am - 16:00pm
Solihull College & University Centre - Blossomfield Campus
Experience how product development works in some of the world’s most successful companies in this insightful, interactive 1-day course scaled down to fit the needs of your small business. Learn about where meaningful new ideas come from and understand how they’re formally managed and finessed to create innovations, so that you can apply best practise to your product development strategies.
After the workshop, you’ll be able to shape a product development framework that works for your business – one that considers the people, methods, processes and mindset required to bring a new product or service to market.
Most SMEs do not have big product development teams to work on creating and refining new products and services – often they are doing this by themselves in an organic way that is trial and error and increases risk of getting things wrong – this session helps you shortcut this and use years of industry and experience to streamline it and make it easy for your business. Sole traders and SMEs often do not have the time to research and develop new products. This is why this course will give you the knowhow to fit innovation and product development into your busy schedule.
Learn from the best. Smallfry is a renowned design consultancy that has been providing strategic industrial design services since 1971. Their team has developed commercially successful products across the consumer, medical, industrial, and service industries since their foundation in the UK’s industrial and automotive heartlands.
Your trainer on the day will be CEO Steve May-Russell who is a leading industrial design and innovation consultant and the CEO of Smallfry. Steve has represented the creative industries on the UK Trade & Investment’s bilateral partnerships in East Asia and is regularly invited to speak to international audiences on Innovation and using design to develop brands. Steve lectures at Cranfield, Cambridge University, Coventry University and Loughborough.