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Thursday 15 February 2024

17:00pm - 20:00pm

STEAMhouse, Belmont Works, Cardigan St, Birmingham B4 7RQ

Break free from labels, find strategies for authentic connections in an era of hyper-individualization, unpredictability, and change.

Beyond Labels: Navigating Fluid Identities in the Age of Hyper-Individualization


Event Description:

In today’s modern world, the concept of identity has evolved to encompass a multiplicity of identities, reflecting the complexity and diversity of individual experiences and social contexts.

Join us at STEAMhouse for our first STEAM Lab of 2024 and delve into the richness of identity in our diverse and fragmented world. Challenge traditional labels and discover practical strategies for connecting authentically with yourself and others in an era marked by hyper-individualization, unpredictability, and constant change.


First 15 tickets are free using the discount code SL100

Note: Catering is provided at this event.


Key Themes and Concepts:


Iceberg of Identity: Unveiling the Unseen:

Dive beneath the surface to explore the layers of your identity.

Understand both the visible and hidden aspects that shape who you are.


The Laws of Accelerating Returns: Navigating Technological Evolution:

Examine the impact of breakneck technological change on identity and the sense of self.

Discuss strategies to stay connected and grounded in a world of peak content and sensory overload.


Navigating the Chaos of Change and Multiplicity Demands:

Embrace the unpredictability of change and learn effective navigation strategies.

Understand the value of authenticity and intentionality in times of transition.


Understanding Core Needs in the New Age: A Detailed Exploration:

Delve into the intricacies of identifying and understanding personal needs that anchor you.

Learn tools and methods for a nuanced understanding of who you are and what’s important to you.


Archetypal Codes: Connecting with Your Inner Patterns:

Explore the power of archetypes in developing self-awareness and authenticity.

Connect with your personal archetypal codes and understand how these archetypes manifest in various aspects of your life to gain insights into personal brand coherence.


Symbolic Representation of Need States: Crafting Your Personal Map:

Reach a point of synthesis by creating a symbolic representation of your need states.

Explore how visualizing your needs can offer profound insights into your desires and motivations.


Who is Yvonne Richardson?

Meet Yvonne Richardson, a brand innovation strategist, educator, and consumer psychology expert with over 25 years of experience in innovation, applied research, and strategy consulting. She’s dedicated to connecting psychology, creativity, and strategy to drive positive change. Yvonne has worked with major UK brands and serves as a freelance consultant and mentor for SMEs and startups. As a lecturer at Nottingham Trent University, she leads subjects on innovation and creativity. Her mission is to help businesses unlock innovation with a human touch. Yvonne combines futurist skills with evidence-based psychology to create products and services that truly resonate with people.


W hat Are STEAM Labs?

What are they all about?

> Exploring concepts and ideas with a group of people to inspire, connect and have fun.

> Stimulating open conversations and discussions around a provocation or concept.> Uniting diverse perspectives and lived experiences in the shared space.

> Breathing life into these new ideas and ways of thinking through creation and action.> A platform for promoting STEAM practice, interrogating, and reflecting on its meaning.

DEFINE LAB: A dynamic space where experimentation, diverse perspectives, and open-mindedinterrogation of ideas lead to innovation and a new appreciation of meaning and value.

What are the typical ingredients?

> A provocation, concept or idea to explore together.

> A hands on collaborative exercise to allow people to explore the idea further.

> A moment to come together, share and reflect and conclude the session