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Thursday 2 May 2024

17:30pm - 19:30pm

STEAMhouse, Belmont Works, Cardigan St, Birmingham B4 7RQ

Join us in envisioning the creative and unexpected future of AI across various industries at our STEAM Lab workshop hosted by Holition.

What to Expect?

Hear from the multi-award-winning digital retail agency, Holition. Their work aims to shape the future of consumer experiences in the fashion and beauty industries by humanizing technology. Part think-tank, part digital studio, Holition is a synthesis of retail experts, scientists, filmmakers, artists, mathematicians, UX designers, technologists, and other curious minds applying their cross-disciplinary knowledge to deliver innovation.

This STEAM Lab workshop will explore in-depth the theory of Digital Anthropology: a Human-First Approach to digital activations and innovations. We will delve into Holition’s four core human needs framework – Acquire, Explore, Play, Connect – and how technology can address/enhance those. We will then apply this method and mindset to a collaborative design task, exploring how artificial intelligence will disrupt and recalibrate our relationship and experience of retail.

During the workshop, we’ll discuss various aspects such as personalization, experiential aspects (more immersive/sensorial vs. transactional purpose), sustainability, and the importance of creating a place for community and connection.

Additionally, we will address challenges with AI, including data privacy, ethical considerations (AI’s influence on decision-making), algorithmic bias, and the ‘algorithm bubble.’

This hands-on STEAM Lab workshop will collaboratively and proactively interrogate our thinking towards technology and our near future, challenging and stretching our thinking in new ways. A successful STEAM Lab is one that introduces, examines, and interrogates new ideas and provocations and leaves you thinking in new ways about a subject or idea.

Don’t miss out on this opportunity to hear from the leaders in this field and explore with others in a hands-on way about our new future… think harder.


Key Takeaways:

· Gain profound insights into AI’s pivotal role in shaping the future.

· Explore Holition’s unique interdisciplinary methodology and innovation framework.

· Create innovative solutions that harness the power of AI across diverse fields.

· Connect and network with like-minded individuals passionate about technology and design.


Why You Should Sign Up:

· Unleash your creativity and contribute to shaping the future of AI.

· Tap into valuable expertise from industry leaders at Holition.

· Forge connections with professionals across various industries.

· Acquire practical skills and ground-breaking ideas to drive innovation in your projects or ventures.


Who Are Holition:

Holition is an award-winning digital retail agency that shapes the future of consumer experiences in fashion and beauty industries by humanising technology.

Holition’s 42 person team spans 22 nationalities, 53 topics of study and 42 languages. Meet the Humans of Holition. Through there seamless integration of cutting-edge technology and design mastery, they empower brands to forge deeper connections with audiences, driving engagement and elevating experiences. Holition’s clients include Rolls-Royce, Tommy Hilfiger, Burberry, Hermès, Barbican, Moncler, Dunhill, Tom Ford, London Fashion Week, Mercedes-Benz, Lacoste, and many more.

Don’t miss this opportunity to explore the frontier of AI innovation with Holition. Reserve your spot now and embark on a journey of discovery!




What Are STEAM Labs? What are they all about?

> Exploring concepts and ideas with a group of people to inspire, connect and have fun.

> Stimulating open conversations and discussions around a provocation or concept.

> Uniting diverse perspectives and lived experiences in the shared space.

> Breathing life into these new ideas and ways of thinking through creation and action.

> A platform for promoting STEAM practice, interrogating, and reflecting on its meaning.


DEFINE LAB: A dynamic space where experimentation, diverse perspectives, and open-mindedinterrogation of ideas lead to innovation and a new appreciation of meaning and value.


What are the typical ingredients?

> A provocation, concept or idea to explore together.

> A hands on collaborative exercise to allow people to explore the idea further.

> A moment to come together, share and reflect and conclude the session