Monday 14 November 2022
10:00am - 12:30pm
STEAMhouse, Belmont Works, Cardigan St, Birmingham B4 7RQ
The British Design Fund presents Defining your Proposition (including Lunch)
This interactive session is designed to support you in developing or revisiting what your Value Proposition is so that you can profile your customers and their needs, strongly identify your unique selling point (USP), know what your competitors are up to and help to position your own proposition accordingly in terms of messaging and pricing.
The session will cover a range of areas including:
• What makes your product or service attractive?
• Who, primarily, are your target customers?
• Defining your USP
• Developing your Value Proposition
Who should attend?
This workshop is suitable for SMEs, Sole Traders, Artists, Product Development Managers or anyone tasked with developing a product or identifying new product or service opportunities.
What skills will I take away?
• Know how to develop a strong Value Proposition
• Being confident in using the right language to promote your business to your customers
• Understand how your proposition can stand out in the market
• Be able to identify your USPs
• Know how to penetrate and grow your target market
About the Speaker
Damon Bonser, The British Design Fund
Damon Bonser, Entrepreneur and investor with more than 20 years’ experience in the creative and manufacturing sectors. Track record across the consumer and industrial product sectors and within both direct-to-consumer and business-to-business channels. Specialised in launching start-ups and product brands into new markets with a strong background in bootstrapping early-stage businesses through the concept and design stages to production, sales and marketing, ultimately leading to a positive exit event.
