Monday 20 January 2025
10:00am - 13:30pm
STEAMhouse, Belmont Works, Cardigan St, Birmingham B4 7RQ
An interactive workshop designed to equip businesses with the skills to effectively conduct and apply research for sustainable growth.
Workshop 2: Practical Research Skills for Successful Business Growth – Monday 20th January – 10-1:30pm
Are you looking to enhance your decision-making with research-based insights? Join us for an interactive workshop designed to equip businesses with the skills to effectively conduct and apply research for sustainable growth.
Whether you’re a small business owner, entrepreneur, or manager, this workshop will provide you with practical tools to make informed business decisions and achieve measurable success.
Why Attend?
Research is a critical part of shaping strategies and making informed decisions that lead to business growth. However, many businesses struggle to know where to start or how to maximize the value of their research efforts.
This workshop will guide you through the essentials of planning and executing efficient research that delivers actionable insights.
Key Takeaways:
This workshop is ideal for businesses aiming to:
What to Expect: This hands-on session will provide practical guidance and real-world examples to ensure you leave with the confidence to apply these skills immediately to your business.
Inclusion:
We are committed to creating an inclusive environment where all business owners and professionals can feel supported. Whether you’re new to research or looking to sharpen your skills, this workshop is designed to cater to all experience levels.
About the Facilitator – Frances Brown
Frances Brown is co-founder and CEO of Nightingale Design Research. Since 2016 the Nightingale team has provided qualitative and quantitative research, market analysis and business support to organisations such as LEGO, NHS England, the Department for Education, Balliol College Oxford and eConsult, to deliver successful innovation. They have also worked with a wide range of startups, providing them with the evidence, expertise and support they need to build successful, user-friendly products and services.
Workshop title: Introduction to business modelling
This interactive workshop will give you the skills you need to give your business a strong foundation. We will explore how to use research to build a viable and sustainable business model, how to set up a marketing strategy and how to decide what type of funding is right for your business. You will have the opportunity to ask questions and discuss the issues that you’re facing to help unlock any barriers and start growing and developing your business.
Birmingham City University’s (BCU) STEAMhouse also proudly offers funded memberships to local digital SMEs through the Barclays Eagle Labs Ecosystem Partnership Programme called Digital Direction. This collaboration aims to fuel growth and innovation within the region for digital industry by providing exclusive access to resources, events, and mentoring opportunities.
Successful applicants gain entry to STEAMhouse’s Digital Labs, equipped with cutting-edge technology and business and industry mentors to facilitate hands-on experimentation and skill development. Supported by Barclays Eagle Labs, the Digital Direction initiative fosters a collaborative environment, driving digital innovation and creating valuable opportunities for local entrepreneurs and graduates. Find out about applying for Digital Direction via this link
The Diverse Innovation Accelerator is a fully funded Business Support programme aimed at empowering 10 women and/or culturally diverse entrepreneurs. Through a comprehensive suite of tailored support services, participants are guided on their journey to business success. To find out more about the programme, please visit: https://steamhouse.org.uk/news/inclusive-innovation-fully-funded-business-support-for-10-women-led-and-or-black-asian-and-minority-ethnic-led-businesses/
STEAMhouse Forward is fully-funded by the UK government through the UKSPF (UK Shared Prosperity Fund) supporting Birmingham & Solihull businesses to innovate, collaborate and grow. The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local initiatives by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus. Application forms are now open to all Birmingham and Solihull businesses to innovation, collaborate and grow via this link
