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Wednesday 14 April – Wednesday 26 May 2021


Wednesdays 14 April–26 May, 10am–1pm

Are you looking for new ideas to take your business forward?

This seven week Business Innovation Workshop programme offers the concepts, tools, and techniques needed to create a culture of innovation and drive your business growth

Innovation is crucial to the success of any organisation and generating new ideas for your business can be a great way to overcome obstacles, as well as having the potential to lead to the realisation of new products, services and processes.

Sometimes it can be hard to implement this on your own, and this is where Business Innovation Workshops can help to introduce you to new ways of thinking, tools and techniques to try, and a great space to generate and share your ideas with like-minded professionals.

Business support specialists will help eligible businesses* develop new knowledge, experiment with practical exercises, and drive innovation across three specific topics:

• Envisioning Growth for Innovation

• Strategy and Leadership for Innovation

• Marketing for Innovation

You will gain an understanding of the concepts, tools, and techniques needed to create a culture of innovation and develop a framework to implement in your own company to drive business growth.

Across seven weekly online workshops you will identify, understand, and assess your company’s strategic and cultural abilities, and learn how to create a business environment of innovation and growth:

• 14.4.21: Developing a Strategy for your Business (3 hrs)

• 21.4.21: The BIG 10 Capabilities of Growth (2 hrs)

• 28.4.21: Marketing in Turbulent Times and Understanding Customers (3 hrs)

• 5.5.21: Innovation, Leadership and Culture for Innovation (2 hrs)

• 12.5.21: Entrepreneurial Process, Competitive Positioning, and Business Modelling (2 hrs)

• 19.5.21: Scanning and Analysing your Environment (3 hrs)

• 26.5.21: Understanding and Developing your Value Proposition (3 hrs)

Important Information

The programme comprises seven topics and participants need to cover all sessions across the workshops to gain the full benefit of the content.

On completion, delegates receive a prestigious ‘Managing Innovation in Business Certificate‘.

Innovation Vouchers

SMEs in need of a cash injection to drive innovation and growth could also be eligible for up to £2,500 match-funding through the Innovation Vouchers scheme.

Eligibility Criteria

The programme is only available to those businesses located within the GBSLEP area: Birmingham, Solihull, Bromsgrove, Redditch, and Wyre Forest (based upon Kidderminster), through funding from the European Regional Development Fund.

Businesses must be in an eligible sector. See this page for more details:

Have received less than €200,000 de minimis state aid in the last three years

Meet the European Union definition of a small and medium-sized enterprise (SME) i.e. employ less than 250 full-time staff (or equivalent), have an annual turnover of no more than 50 million euros and/or annual balance sheet no more than 43 million euros. See this page for more details:

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