Running a Facebook page has become an essential part of a marketing strategy for many businesses, from engaging with existing fans to running ads to future customers. In order to make it easy for anyone to set up a business and create their first ads, Facebook has a number of different tools and methods available for building your presence.
For business owners looking to occasionally spend small amounts to support specific campaigns, a simple Facebook page, combined with the Facebook Ad Centre contains more than enough features to help you define your audience and engage with them in a way that will generate meaningful results.
In this 3-hour workshop you will learn:
• How Facebook differs for business owners, the differences between pages and profiles, and why you need them both
• What are the key features of a Facebook page, how can it be optimised effectively, and how do you start posting content
• The differences between boosting posts, Ad Centre and Ads Manager, and when each tool is most appropriate
• How to use the Ad Centre’s audience creator tool to design your perfect target audience
• What you need to do to set up and manage a paid ad, from defining the objective, to setting the budget, to building the ad
• What goes into effective ad creative, what ads are supposed to do, and how you can create stand-out ads simply and efficiently
• What success looks like on a paid ad, and how that information can be used to inform future ads
Please note: This workshop has been designed with small business owners in mind who have little to no experience in paid social ads, and are looking to run occasional ad-hoc ads. It will not be suitable for anyone using or looking to use Facebook Business Manager or Facebook Ads Manager, which are tools designed for businesses with higher and more consistent levels of spend.
About the Speaker
David Glenwright is the head of training at the award-winning agency JC Social Media. Having graduated in 2012 with a degree in War Studies, David now works with businesses of all shapes, sizes and industries to help them plan and execute effective social media campaigns with military precision, that lead to genuine results. Having worked with organisations including Yodel, Avon and Nandos, David is one of only a handful of trainers in the UK accredited directly by Facebook under their global ‘She Means Business’ campaign. In his spare time, David puts his social media expertise to good use volunteering with the Campaign for Real Ale, where he is currently Creative Director for one of the organisations biggest events, the Great British Beer Festival Winter.