This two-day interactive course will consider the relationship between Sales and Marketing for a new business. Both products and services will be considered in relation to a businesses ‘Value Proposition’ and the concept of what ‘Value’ actually represents to a prospective customer will be explored.
The course defines marketing and explores essential areas that you must consider such as segmentation and sources of value and also looks at areas such as ethics and social responsibility and how this can enhance your marketing offer.
The course goes on to look at the Sales Process and Sales Execution. Delegates will explore why people buy, the psychology of sales and your personal approach to closing effectively.
Why should you do this course?
Once your marketing offer is established the ability to ‘sell’ is recognised as one of the most essential skills needed in a new business, but it doesn’t stop there. In recent study by the MIT Centre for Entrepreneurship, which has an enviable record for successful new start-up’s, they found that even in a well established business, the likes of Richard Branson spend a significant proportion of any business day selling.
About the Speaker
Stephen Harris, Director of Quesst Ltd, a training and development company incorporated in 1992 and sold in 2012, Stephen is a results and performance focused people development specialist who has achieved major impact and change in assignments and roles over a sustained period.
A Business Psychologist, Chartered Quality Professional, Management Accountant, and qualified Business Coach, Stephen is in demand in the UK as a speaker on entrepreneurship with a proven track record with Boards, Senior Executives and New Business Start-ups both internationally and in the UK.
Graduate Qualifications in Quality Management. He is a member of The British Psychological Society and a Chartered member of the Institute of Quality Assurance. Stephen is also a Licenciate of the City and Guilds Institute and holds a Cert Ed gained at Oxford.
STEAMhouse is wheelchair accessible. If you have any other access needs drop us an email on email@example.com