Getting your product to market

Course description

Developing new products and services is a risky business activity but can deliver great returns. This workshop will highlight some key items that need to be considered to improve the chances of success and reduce the cost of failure. The approaches provided are easy to apply and don’t require the wholesale adoption of new tools or techniques.

Course content

Contents will cover the following, weighted to suit the attendee’s needs:

• The importance of domain knowledge

• The market – personas, scenarios, and customer journeys

• Selling and Route to Market (RTM) options

• Which RTM to select – five key factors

• Pricing, propositions, and perceptions

• Selling – introduction

Who should attend?

• SMEs, Sole Traders, Product Development Managers, Business Development Managers, anyone tasked with developing a product or identifying new product or service opportunities.

Practical takeaways

• How to balance planning with action

• What information you need about your market, and how to find it

• How to determine the best sales channel

• Hose to position and sell your product or service

Value for the business

• Reduce time to market, time to cash

• Avoid product disasters

• Grow the business in new sectors

Format

Two and a half hour workshop with practical exercises, tailored where possible to attendee’s own business, products and services. Breaks included.

About the Speaker

Alistair Fox, Sales, Marketing and Partnerships Consultant

Alistair Fox has over 20 years’ international experience of Marketing, Sales and Product Development gained from working within the IT, Technology, Utilities and Automotive sectors.

He was Marketing Director for a major telecommunications equipment supplier and was based in Italy for two years. He developed the strategy for the company’s expansion in Brazil, identifying and working with a local partner to develop a Joint Venture. He currently works with clients to improve their sales and profitability, integrating sales, channels and alliances, marketing and product management. Alistair has an MBA from Cranfield University, was a Fellow of the Chartered Institute of Marketing (FCIM), and is a Chartered Engineer.