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Thursday 11 March 2021
10.00am—12.30am

Online

Instagram has become one of the most powerful channels for influencing customers into making purchase decisions. In fact, over 80% of Instagram’s one billion+ users are likely to be influenced into buying something based on what they see on the platform. However, with such a busy marketplace, it takes more than just a picture of your product to make sales.

In this interactive workshop, Facebook-accredited social media expert David Glenwright from JC Social Media will take you through the essential steps that you need to take to turn your Instagram presence into an asset that creates sales. We will look at:

• How to optimise your Instagram profile as a business profile

• Defining a content strategy that will create a connection with your audience

• The different types of content available on Instagram, and how to post it

• Creating captions that encourage engagement and interaction

• Composing stand-out images, and using third-party tools to enhance them

• Understanding analytics to drive positive changes

Is this course for me?

This course is ideally suited for anyone looking to understand and use Instagram as a tool to promote their brand, build and audience and sell products, whether that is through a full e-commerce website, or simply through private messages and 121 transactions.

About the Speaker

David Glenwright is the head of training at the award-winning agency JC Social Media. Having graduated in 2012 with a degree in War Studies, David now works with businesses of all shapes, sizes and industries to help them plan and execute effective social media campaigns with military precision, that lead to genuine results. Having worked with organisations including Yodel, Avon and Nandos, David is one of only a handful of trainers in the UK accredited directly by Facebook under their global ‘She Means Business’ campaign. In his spare time, David puts his social media expertise to good use volunteering with the Campaign for Real Ale, where he is currently Creative Director for one of the organisations biggest events, the Great British Beer Festival Winter.

Who should come along?

SMEs

Entrepreneurs

Sole Traders