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Developing new products and services is a risky business activity but can deliver great returns

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About this Event

This workshop will highlight some key items that need to be considered to improve the chances of success and reduce the cost of failure. It will also guide attendees on how to choose the best route to market for their product or services. The techniques provided are easy to apply and don’t require the wholesale adoption of new tools or techniques.

Contents will cover the following, weighted to suit the attendee’s needs:

Contents will cover the following, weighted to suit the attendee’s needs:

• Market testing

• Total product – concept and execution

• Selling – direct or indirect

• What are your Route to Market (RTM) options?

• Why use partners – new markets, international markets?

• Which RTM should you select?

• Your partner proposition and joint proposition

• Pricing

Who should attend?

SMEs, Sole Traders, Product Development, Business Development Managers/anyone looking to develop and sell a new product or service

Practical takeaways

• What are my options (direct, online, partner, alliance etc)?

• How to balance planning with action

• What information you need about your market, and how to find it

• How to determine when a product is ready for release

• Who should be involved in a new product or service development

Value for the business

• What are my options (direct, online, partner, alliance etc)?

• How to balance planning with action

• What information you need about your market, and how to find it

• How to determine when a product is ready for release

• Who should be involved in a new product or service development

About the speaker

Alistair Fox has over 20 years’ international experience of Marketing, Sales and Product Development gained from working within the IT, Technology, Utilities and Automotive sectors.

He was Marketing Director for a major telecommunications equipment supplier and was based in Italy for two years. He developed the strategy for the company’s expansion in Brazil, identifying and working with a local partner to develop a Joint Venture. He currently works with clients to improve their sales and profitability, integrating sales, channels and alliances, marketing and product management.

Why come to this event?

Learn from an expert

Communicate your message better

Spaces

Remaining

Who should come along?

Creatives

Entrepreneurs