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Monday 12 October – Thursday 22 October 2020
10.00am—12.00am

NOTE – STEAMhouse Members Only. 

You will need to ensure you have a LinkedIn Account set-up before this session. The following might be helpful: https://www.linkedin.com/help/linkedin/answer/2964/signing-up-to-join-linkedin?lang=en 

Session one – Creating a stand out first impression on LinkedIn

Monday 12th October 2020 – 10:00-12:00 

We are aware of the various social media platforms available to people and this session is designed to help you to get the most out of your LinkdedIn account as more people are turning to social med, which has seen a 26% increase in usage during COVID-19. Whilst some of us miss the physical networking meeting, LinkedIn is one of the best places to discover and connect with new people, identifying them by their job title, company or department. During this session, we will: 

Ensure personal profiles are fully optimised.

Review the core components of LinkedIn including the tools and their purpose.

Discuss community engagement and how to make the most of groups and articles.

Best practice examples will be drawn from a multitude of creative industries across various genres to help directly illustrate the positive impact the actions can have on your business. 

So Why LinkedIn? 

LinkedIn has over 700 million users and 30 million companies worldwidepeople with a LinkdedIn account, so the opportunity to connect with new individuals and businesses are very high., so we hope theThis session will engage youequip you with the skills to become confident in taking LinkedIn to the next level by sharing your experiences and knowledge. 

With a credible personal profile, it will allow you to get found online, create business opportunities and take advantage of more inbound leads. It will also support creatives, project managers, makers, directors, freelancers, managers or those within business development roles etc where the use of LinkedIn can support the development of business, corporate or personal opportunities. 

Who should come?

Business owners and sole traders, and people engaged in Business Development in creative enterprises.

Key Learning outcomes? 

-Use LinkedIn as an effective means to identify, monitor and engage with, present yourself and appeal potential customers. 

-Use Platform tools to target precise audience demographics to maximise impact and return on investment. 

About the Speaker 

David Glenwright is the head of training at the award-winning agency JC Social Media. Having graduated in 2012 with a degree in War Studies, David now works with businesses of all shapes, sizes and industries to help them plan and execute effective social media campaigns with military precision, that lead to genuine results. Having worked with organisations including Yodel, Avon and Nandos, David is one of only a handful of trainers in the UK accredited directly by Facebook under their global ‘She Means Business’ campaign. In his spare time, David puts his social media expertise to good use volunteering with the Campaign for Real Ale, where he is currently Creative Director for one of the organisations biggest events, the Great British Beer Festival Winter. 

Session two – Finding prospects and securing clients on LinkedIn 

Thursday 22nd October 2020 – 10:00-12:00 

Whilst having an optimised profile on LinkedIn is going to increase a user’s appeal to prospective customers and clients, there is still a need to get the profile in front of them to begin with. Many users struggle to get business out of LinkedIn because they are too passive on the platform, and expect opportunities to fall into their lap. During this session, we will:

Review the different ways to find and make new connections and generate leads.

Discuss the best approaches for initial connection request messages and the intent behind them.

Explore how to make the most out of networking opportunities on the platform.

Highlight the differences between self-promotional and value-adding content, and how to generate both.

Best practice examples will be drawn from a multitude of creative industries across various genres to help directly illustrate the positive impact the actions can have on your business. 

Who should come?

Business owners and sole traders, and people engaged in business development in creative enterprises 

Key Learning outcomes? 

-Use LinkedIn as an effective means to identify and engage with useful contacts and prospects 

-Use platform tools to target specific networks of people to build personal brand awareness and increased the rate of inbound connections