Find event by date

Monday 18 January 2021


Join Greg Hough as he talks about Shopper Research using XR, current and future methods and his work at GSK’s Shopper Science Lab.

About this Event

Join us for the latest online edition of Maker Monday on Monday 18th January our fortnightly slice of online inspiration from the creative and tech worlds.

Our guest speaker will be Dr. Gregory Hough, an expert on using Virtual Reality (VR) and Augmented Reality (AR) for shopper research studies. Since January 2016 he has been the Digital Projects Manager at the Shopper Science Lab, GSK’s hi-tech shopper research facility, where innovative technologies are implemented to drive enhanced insights. He started his career at Birmingham City University where he received his PhD in Computer Science in 2015, writing on the topic of free-hand interactions in AR.

Greg’s talk

Greg will be talking about Shopper Research using XR, current methods and future possibilities.

As always, we will keep the inspiration flowing with lots of sharing, content and space for discussion.


Follow us @Maker_Monday #MakerMonday

Keep in touch – sign up for our newsletter here.


Maker Monday is co-run with Birmingham’s co-working and collaborative maker space, STEAMhouse.

You can follow STEAMhouse on:

Instagram: steamhouse_uk

Twitter: STEAMhouseUK

Facebook: STEAMhouseUK

LinkedIn: STEAMhouse