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Tuesday 4 February – Tuesday 25 February 2020

Short Course: The Theory of Change – Designing and evaluating live projects


Workshop 1: Tuesday 4 February 10am-5pm

Small Group Coaching Session: Wednesday 19 February

Workshop 2: Tuesday 25 February 10am-1pm


This three part course will enable you to understand, and apply, the Theory of Change approach to designing and evaluating live projects, supporting you to formulate evaluation criteria and build in robust data collection and evaluation methods as part of your product and/or service development process

The Theory of Change (ToC) is a methodology that underpins the design of programmes, services or products that aim to bring about change.  For example, in changing people’s attitudes and behaviours towards a service or product, or in solving social and economic problems.

The model provides a systematic process in the early stages of designing a project that includes firstly identifying the desired change, the causes of the problem or the barriers preventing change and then the solutions or interventions that are needed and the indicators for measuring the changes achieved, as well as assessing the assumptions and any risks that may affect success.

Four critical processes underpin the Theory of Change (i) the Problem Tree analysis to identify causes and effects, (ii) a clear Logic Chain linking inputs and processes to outputs, outcomes and impacts, (iii) targets and indicators to measure progress, manage risks and assess success and (iv) a “pathway of change”, which expresses graphically the change process in one diagram.

During the workshop, you will learn how to construct a Theory of Change for your project through group work and one to one support.  Developing a Theory of Change for your project will enable you to think through what you want to achieve, the underlying assumptions of cause and effect and the plausible feasibility of your solutions.



STEAMhouse’s programmes are fully funded. Spaces on this workshop are limited and priority will be given to self-employed sole traders and people with their own businesses who have a product idea they would like to develop. Please send an expression of interest outlining:

  • Why you would like to take part in the course
  • Whether you are a self-employed sole trader or a business
  • Where you are based

to by 17 January 2020

Please write “Theory of Change” in the email subject line

Our Workshop Leaders

Dr Yeow Poon

Yeow has worked on numerous projects in the public, private and voluntary sector in the UK and internationally. His areas of expertise include organisation analysis, strategic and change management, business planning, capacity building and evaluation. He has designed and carried out evaluations for socio-economic development projects, undertaken social return on investment and supported business development for arts, SMEs and other voluntary organisations.  He contributed to the design and analysis of community consultation and evaluation projects in regeneration, parks re-development and more recently led on evaluating a Community Champions Programme in Birmingham, the impact of Theatre in Education performances on young people and a heritage sector project.

Yeow is the Chair of the Chinese Community Centre Birmingham and the President of the England China Business Forum and has served as a Board member for Bourneville College and the West Midlands Ethnic Minority Business Forum.  He has led the Chinese Community Centre in establishing a Community Interest Company in response to the changing funding climate.  Yeow is the main lead in curating a series of cross-culture events and projects, covering the arts, business, education, sports and civic sectors (see


Iris Bertz, FRSA

Iris is a consultant specialising in using the creative approach in facilitation and education. Originally trained as a visual artist, she has used the practice of project based thinking rooted in the arts to initiate change and learning that is accessible to people. Iris believes that listening is more important than telling and that nurturing independent thinking is the key to development of a person. Co-creation is at the basis of all her work and she has been trained in Appreciative Inquiry & Mantle of the Expert, which are both systems that have co-construction at the centre. Being originally from Germany she has studied and worked in the Black Country & Birmingham for 20 years, originally as a Creative Practitioner in schools and non-formal learning settings and later as a Creative Agent setting up projects and brokering opportunities for young people across sectors, like schools, universities & museums. She has mentored young people in different stages of their education and worked on developing apprenticeships in the Creative Sector in the UK.

Iris is dedicated to increase opportunities for young people and people from diverse backgrounds and is the founding partner of Hemmings and Bertz a consultancy supporting institutions to improve their diversity. She is the project director for various Erasmus and exchange programs relating to apprenticeship courses and professional development for artists. She is a member of Midlands Actor Theatre and responsible for developing European projects. She is also a Re:Present Fellow, a Programme transforming the diversity of cultural leadership, training & mentoring funded by Arts Council and Birmingham City Council.

Most recently Bertz has been working with People and Organisation & Strawberry Words on an evaluation project with Big Brum’s Theatre in Education, where she shaped and facilitated workshops with young people across a variety of ages. She is currently working on the evaluation of  Beatfreeks “Don’t Settle Programme” and has recently finished a report about Sandwell’s offer of Arts and Culture for children and young people for Curiosity Productions and the Sandwell Cultural Education Partnership. She also organises the Birmingham RSA Fellows networking events in collaboration with Jutta Stahlhacke. She is a member of Steamhouse.