Growing and established businesses, and startups
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We're always keen to hear your stories about how our tools and methods have inspired new ideas, sparked your creativity, or helped you develop new products and services. feel free to share your experiences on socials or send us a message at steamhouse@bcu.ac.uk
Growing and established businesses, and startups
One-day courses – book individual sessions or attend the full programme
From £175+VAT
One day sessions
10am-4pm
Our Innovation Methods and Mindset courses have been designed to empower: to help leaders drive change, support teams to become more resilient and collaborative, and foster confidence and self-leadership in people.
Choose from 6 one-day sessions or attend the entire programme. Each session has been created in partnership with leading industry practitioners who are actively working in the field with businesses large and small to create and implement innovation. The full programme covers the stages of a typical innovation pipeline from Research to Ideation to Implementation and Culture Change.
Based in the heart of the UK, and at the edge of Birmingham’s creative and Knowledge Quarters, STEAMhouse makes it easy to connect with the latest ideas, skills and innovation expertise.
Hosted by Nightingale Design Research
Hosted by Active Matter
Hosted by Creative Switch
Hosted by Turnkey
Hosted by Smallfry Industrial Design
Hosted by Alex Barker
This interactive one-day course will enable you to set a strong foundation by creating an evidence-based business case for innovation and growth. You’ll identify knowledge gaps and learn how to use research to fill those gaps in order to minimise risks and move confidently in the right direction.
You’ll develop an understanding of how to spot problems worth solving in your business.
You’ll be able to frame research questions and understand what research you want and need to drive development efforts.
You’ll determine what research you can conduct in your team and what you need to outsource, and you’ll be able to make sense of data once you’ve collected it.
Experts in Design Research, Nightingale supports successful innovation in organisations of all sizes, across healthcare, transport, retail and the creative industries. Their team work at the very early stages of idea generation and discovery, through to the implementation of market-ready products and services.
Frances is a psychologist who worked in academic research before moving into the world of human centred design over ten years ago. She has worked with a wide range of teams, from large government organisations to early stage startups, to deliver high quality qualita- tive and quantitative research that feeds into and shapes innovative design. She is skilled at working with teams to facilitate communication, ideation and product development.
This one-day course will equip you with skills you need to evalaute your offer and spot opportunities to enhance your portfolio, utilising best practice tools used in Experience Design. You’ll explore how innovative companies use design approaches to innovate with minimal investment and maximum impact.
What you’ll learn
You’ll learn how to enhance your current product offer and drive additional income by focusing on user experience.
You’ll develop an understanding of the foundational tools of experience design and be able to apply them in your own business to uncover new income generating opportunities.
Active Matter is an experience design studio for people on a mission. They partner with corporate and scale-up teams at moments of reinvention and growth. Together, they design products and services that improve experiences, open new markets, and redefine categories.
Founder of two award-winning design studios, Tom has worked with leaders from some of the world’s biggest brands including Vodafone, Diageo, Lenovo and Mercedes to define and execute strategies that build competitive differentiation and grow custom- er loyalty. His mission is to accelerate positive ideas and the people they come from.
Get under the skin of what creativity in business means for you and your team. Explore where creativity is useful to you, but also understand where it might hinder what you need to get done. This session is designed to help you shape a creative problem-solving approach that works for your business.
What you’ll learn
You’ll learn how to create ideas informed by real- world insights and prioritise the right ideas to work on.
Confidently use creative thinking tools to engender an inclusive innovation culture in your business.
Understand how to lead creative processes to increase the chances of innovation.
With a wealth of creative experience and extensive innovation management knowledge, Creative Switch offers services that go beyond traditional design. They support their clients to think about how creativity and design can help them to solve their problems, meet their purpose and create brighter futures.
Kath is a creative specialist with 20 years experience in design and innovation management. Working as a Senior Designer at Macmillan Cancer Support and other well-known charities helped cement her belief that design has the power to help transform lives. Kath works alongside a team of trusted specialists to deliver propositions, brand identities, campaigns, and creative strategies for some of the UK’s leading organisations.
This experiential one-day course will equip you with the skills you need to create and communicate a compelling, differentiated position in your market. Understand how to power your ideas with with storytelling and communication strategies that drive sales, advocacy and retention.
What you’ll learn
You’ll be able to craft propositions that communicate the benefits of your products and servcies to the audiences you want to reach.
Understand how well-articulated propositions de-risk marketing activities.
Determine your customer mix and identify what will meet their needs, in order to drive engagement and loyalty among each segment.
Turnkey is on a mission to turn startups into scaleups. They help founders deliver sustainable growth by embedding a team of experts into their business, giving them ‘the board they can’t afford’ in exchange for equity in the venture.
Craig has over 20 years’ experience of working with the most recognisable brands in the world, such as John Lewis, BMW, LV=, Mercedes Benz and Direct Line, to design and implement customer and employee strategies. Author of ‘Beyond Brand – Why It’s The Experience That Causes People To Fall In Love With Your Brand’, Craig has turned his methodology into a model that can be used with businesses of all sizes.
Experience how product development works in some of the worlds most successful companies in this insightful, interactive one day course. Learn about where meaningful new ideas come from and undertand how they’re formally managed and finessed to create innovations in complex organisations.
What you’ll learn
You’ll be able to shape a product development framework that works for your business.
One that considers the people, methods, processes and mindset required to bring a new product or service to market.
Smallfry is a renowned design consultancy that’s developed commercially successful products across the consumer, medical, industrial, and service industries since their foundation in the UK’s industrial and automotive heartlands.
Steve May-Russell is a leading Industrial Design and Innovation Consultant and the CEO of the Smallfry. Steve has represented the creative industries on the UK Trade & Investment’s bi-lateral partnerships in East Asia and is regularly invited to speak to international audiences on Innovation and using Design to develop brands. Steve lectures at Cranfield, Cambridge University, Coventry University and Loughborough.
An experiential and discursive one-day course where you’ll understand how to make innovation ‘business-as-usual’. Learn how to get your whole business thinking in a customer and user-centred way by utilising accessible tools and methods that transform your culture into an innovation engine.
What you’ll learn
You’ll be able to practically use and enable adoption of innovation tools and methods. You’ll know how to embed innovation practice into business-as-usual workflows and create a mandate for change by using user-centred principles to ensure buy-in across your business.
Alex is a Service Designer and User Experience Consultant who believes in the fundamental importance of user-centred transformation and instils its principles in everything he does.Alex is a Service Designer and User Experience Consultant who believes in the fundamental importance of user-centred transformation and instils its principles in everything he does.
Alex has spent over 20 years designing user-centred experiences and growing highly talented design and strategy teams. This has shaped him into an experienced practitioner, leader, speaker, coach and mentor. Alex has led on programmes of work that assess and improve the capability and culture of organisations to use user-centred outputs in effecting meaningful and measurable change.