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Meet the practitioner!



Hopefully you’ve read our Meet the Practitioner Interview with Active Matter CEO Tom Daplyn on what Innovation means to him and his experience of working with some exciting brands like Vodafone, Diageo, Lenovo and Mercedes, no less! If not, we encourage you to read that first interview here. In this interview, the second of the two-parter, we break down in more detail Tom’s upcoming Innovation Methods and Mindset Short Course, Spot Opportunities for Innovation with Experience Design, and how this affordable, one day masterclass can help organisations to better evaluate their offer and spot opportunities to enhance their customer experience.


It’s great to be speaking to you again Tom! Let’s get into it: who is this short course on better experience design for?

This course is for any individual or team with ambition to improve an existing product or service, or launch the next big thing, and is looking for some inspiration and tools to help them move forward purposefully.

The content is focused on innovating in a business context, but the principles can be applied to any project that needs a shot of momentum. The idea is that people leave excited about their future and feel empowered to make it happen.


That’s great to hear Tom. So what challenges might people who are interested in this short course be experiencing or looking for?

This course is perfect for people who:

  • Have an idea that has potential but aren’t sure where to start or how to make it happen.
  • Are being challenged to drive more revenue, engagement, efficiency and sustainability (or all of the above!) through their business or organisation
  • Need to change or evolve their product or service to meet growing customer expectations.


So those are the problems our readers might identify with, but how are these going to be solved on the short course? Could you provide an overview of what participants can expect to learn and experience in this short course on innovation?

Participants will learn a process to make strategic decisions centred on both the needs of customers as well as the needs of their business or organisation. We’ll explore the customer journey to find the most promising innovation opportunities and equip participants with tools and methods to turn those opportunities into tomorrow’s most loved products and experiences.

By the end of the course, participants will be able to:

  • Build differentiation, loyalty, and long-term business value by meeting customer needs and exceeding their expectations.
  • Better understand the interactions people have with their organisation, and surface problem areas and opportunities through a customer journey map.
  • Focus efforts by choosing the most impactful moments for innovation.


This short course blends Design Thinking, Lean Startup and our experience from shipping over 220 innovation projects to set teams up for ongoing success!


That’s a whole heap of experience! So what inspired you to develop this innovation short course?

In our industry’s attempt to codify innovation, we’ve created books, abstract tools, bloated processes, and complex playbooks, which can make it all feel inaccessible and intimidating.

I want this to be an accessible and actionable course that builds confidence to use methods and processes as a flexible toolkit, not as a task list; with the goal of growing our collective ability to create solutions that people actually want and that deliver the change we need.


Why do you believe it’s important for the short course to have this practical and accessible approach, and how will this benefit the participants?

We all know that people learn by doing. And it’s also much more fun!

But more than this, the course is designed help participants make real progress on their own real-life challenges, not just listen to theory. So, whilst it’s designed to be a rich learning experience, participants will also be able to use the session to make progress on something that’s of material value to them.


Agreed! Can you share any real-world examples or case studies that will be incorporated into the course to illustrate key concepts and principles?

Yes, we’ll have inspiration everywhere. The methods that we share have been used to pivot the business model of a multinational enterprise, launch high-value start-ups and everything in between. I’ll bring appropriate examples and use cases and tailor content to the audience to make the course as relevant as possible for everyone in the room.


Will there be any hands-on activities, group discussions, or interactive sessions during the course to enhance the learning experience?

All of this! People can expect plenty of activity and interaction, punctuated by theory and methods. And hopefully they will leave with some new connections and collaborators too.


Great! So one final questions: how can participants measure the success of the course?

Participants can measure success by their renewed enthusiasm for the future and the meaningful progress they make on their chosen problem.

They will also grow their capability and confidence (with the safety net of our digital tools) to continue to drive customer-centric innovation across their organisation long into the future.


Amazing, thank you Tom! And reader, we hope you found this interview inspiring and insightful! If you’re feeling readily inspired, we invite you to sign up for the short course here.