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We're always keen to hear your stories about how our tools and methods have inspired new ideas, sparked your creativity, or helped you develop new products and services. feel free to share your experiences on socials or send us a message at steamhouse@bcu.ac.uk
I think that based on the fact that we still read novels. We still listen to the radio. We still watch TV. Even though we have advances in films, in gaming, in new technologies. For me, I don’t think that our old media will ever be completely dismissed. I don’t think we’ll ever stop using them. I believe that over the past decades of media consumption, the fashions and trends will change.
I don’t believe that immersive media represents a complete threat to our traditional forms of media. I think it adds a new lens and enhances specific experiences. There is something to be said there about the spreading your audience more thinly across different mediums, but that’s why a lot of artists, businesses and services now try to incorporate more transmedia storytelling. Additionally, advertising/campaigning, where the different bits of that story/ message is put in the various mediums; so, the audience chooses how to access it. The more different bits you piece together, the more of the world you might see. But still, you can consume the area that fits your preferences, your taste and your interests.
Similarly, if you want to have a much more interactive relationship with your clients using things like augmented reality can enhance that. We see that businesses have now moved away from a model where they kind of push their content and consumers to consume it. In the age of social media, we already have much more interaction with our audiences, and so immersive media can harness that and enhance it to create more interactive relationships.
What’s your role within STEAMhouse?
My role within STEAMhouse is as an academic coordinator for the faculty of Arts design and media. What I’ll be doing with STEAMhouse over the next couple of years is I will connect with businesses who might want to talk about how they can utilise immersive media. They might want to mind map ideas and have some input on that. They might want to talk about the more research aspects of that in terms of my specialisms in embodiments and effect, thinking about their embodied experiences in virtual or physical environments. Also, I run some workshops, so far, we’ve done one on an introduction to immersive media. So hopefully, I will be able to have enjoyable and insightful conversations with any STEAMhouse members. STEAMhouse members who I’ve already connected with have all got fascinating ideas, and it’s an absolute privilege to discuss those with them!
